THE WAKING EYE | a fresh vision » Not Your Mother’s Brownies

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Contact Justine Maguire / Creative Director
E blink@thewakingeye.com / T 587.351.6658

Not Your Mother’s Brownies

Scope of Work

Art Direction
Photoshoot Direction
Graphic Design
Copywriting
Naming
Message Development
Concept Development
Print Collateral
Point of Purchase Material
In-store Displays
eGraphics
Social Media Advertising
Email Marketing

Audience Profile

Women 18 – 45 with disposable income that have the ability and inclination to treat themselves and their families with the best that money can buy. They enjoy rich, decadent desserts and have a flair for updated twists on traditional staples.

Creative Strategy

Position Marble Slab Creamery’s brownies as an unconventional way for the audience to treat themselves. For a modern twist on a classic, we cinched the “Gourmet Brownies with an Edge” concept with the product line, “Not Your Mother’s Brownies.” Classic design elements are juxtaposed with Avant Garde elements to strike a visual balance between the blonde, brunette and caramel brownies in both upscale and standard product shots for advertising.