Scope of Work

Art Direction
Graphic Design
Online Advertising
eGraphics
Large Scale Displays
Outdoor Advertising
Message Development
Concept Development
Print Collateral
Social Media Advertising

Audience Profile

PRIMARY: Young Mom’s, 22 – 35, with young children.
SECONDARY: Young children,
aged 2 – 12.

Creative Strategy

The Waking Eye created a super fun, fresh look and feel for Canada’s most kid-friendly hair salon. Using bright colours, attention grabbing imagery, and a bubbly and engaging visual language, the new Beaners brand appeals to Moms and kids alike. Complimentary colours along with simple, geometric fonts are used to exude a family friendly vibe.

Account Manager

Sharole Lawrence

Client Testimonial

“I have worked with Justine many times on small to very large projects.
I like working with Justine because she has a young and fresh perspective on design. She gives every project her all, even the smallest ones, applying her unique conceptual way of thinking. She is easy to work with and is open to collaboration and suggestions.”

Sharole Lawrence,
President, Glow Marketing

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